6 Digital Marketing Trends That Will Explode Your Brand Awareness
Online(Internet) marketing changed a lot over the last few years. You need to be updated for everything that comes new in the market.
The Marketing strategy has been changed that might work earlier. Now things have changed, the marketing platform updated & most important is the user behavior towards advertising has also changed.
So you need to think about what is trending (what is working) now. & here i tell you that so keep reading till the end.
The User’s Perspective
Have you ever thought from the user’s perspective?
User stories are a simple tool for articulating the user’s perspective.
One thing you can do is take advantage of user stories as your marketing campaign. There are a lot of advantages such as simple & quick understanding, easily connected with ads.
They are not long, wordy stories to be told around a campfire, but short (often only a single sentence) descriptions of what a user will do or fill with a part of a system.
Afterall, end users’ engagement (experience) towards your campaign will decide if your advertising or marketing campaign is successful or not.
Engage With Users
Do consider engaging with your audience rather than just putting out content on social media, website.
You should communicate with your audience by responding to comments, DMs’ (Direct Message).
You can solve users’ queries on social media, in that way you also make a good impression for those who come to your profile for the first time.
In 2020, Audience wants to interact with the person behind the brand. So they can trust you & become your customer after that.
You can also check some recognized brands. They also communicate with their audience by answering users’ queries, comments, and messages.
Relevancy Wins the War
In 2020, relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have, so you provide the right solution to the right people, at the right time.
Many new business owners don’t take relevancy seriously & getting poor results from the campaign.
If you advertise your product / services to the person who has nothing to do with it. Then you are wasting your money in marketing/advertising.
Attention is the New Currency
If you’re not capturing (the right) attention, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.
Eye-catching copywriting is the golden part in social media advertising (Facebook, Instagram, Twitter, LinkedIn, YouTube) to capture the attention of your targeted audience.
If you aren’t able to grab attention within a few seconds of a user starting interacting with your ads that means you are losing potential customers.
So make sure your social media advertising post will grab user’s attention within a few seconds to win in digital marketing campaign.
Take advantage of moment marketing to grab user attention. It’s the fastest way to get a hike in engagement to your business.
Adopt Multi Channel Marketing
If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading posts. The key to your success is to repurpose your content across multiple (relevant) platforms.
And have as many touch points as so you can push the advertising message numerous times. You can refer to this blog post which I wrote a month ago about Multichannel Digital Marketing: Why you Need It.
It’s 2020, and you still rely only on one platform, then you lack a lot of opportunity, where you can grow your business.
Focus on the invisible ROI
Advertising & Marketing is just not about selling products, it is beyond that.
First nurture the audience into your awareness funnel, because it is important to build their trust rather than just advertising selling messages.
In this way, you create a loyal customer base as your audience trusts you & your services.
So it used to be enough to focus your ad spend on lead generation and sales, but not anymore.
Still in 2020, many businesses’ primary goal is to build brand awareness as it will pay you later.
As we know that user behaviour is the backbone of any business growth. Why not engage with users instead of just selling products online.
User satisfaction should be the highest priority of any business. So by keeping the user perspective also in mind, you get satisfied results from Digital Marketing.