The First Steps Towards a Successful SEO Campaign
Let’s first understand what an SEO campaign is, and how it affects your site performance. Because without planning, it will not produce an effective outcome at the end. And also make sure your SEO campaign goal is clear.
Basically, SEO Company experienced in planning SEO campaigns according to a business niche and market requirement for better outcomes.
What is an SEO campaign?
An SEO campaign comprises a series of predefined steps to boost a site’s rankings for keyword searches.
But before planning the SEO campaign you should understand the below most important things. Because without knowing what your target group is, in which topic your audience might be interested, and how they behave to your website/blog.
You are wasting your money and time at trying to sell your product to a wrong audience. So it is mandatory to know the answer to above questions.
The major goal throughout all of this is to make sure you are starting with a good understanding and foundation of your strategy will be and how you want to execute it. Once you have the strategy and goals defined, you can implement the on-page optimization and backlinks creation process.
Properly Understand The Business
This is the first step towards a successful SEO campaign to understand the business for which you plan an SEO campaign. For that, you can ask these below questions and get the answers.
- What is the USP (unique selling point) of the business?
- Is your Business providing a specific niche product/services?
- How can I provide value to my audience?
If your business serves in the specific niche, then you need to get more attention towards those relevant keywords to the specific niche. If you target industry relevant keyword, then you won’t rank for either your specific niche keywords or industry relevant keywords. (which has high search volume)
If you confuse about How to find a niche, then click here.
Understand Target Audience
Before starting the SEO campaign it is most important to identify your target, your audience. Having a marketing strategy is key for your startup or business in order to be able to reach your target audience. They are those who are most likely to shop for your product or services, and that they are united by some common characteristics, like demographics and behaviours.
So how to find out about the target audience.
First select a large group of audience based on your business industry. Then gradually add a layer of demographic data with a search intent to keep in mind.
Demographic & Behaviours Data like – Visitors Age, Gender, Interest, Location, etc.
Competitor Research
Here we talk about SEO competitors who compete with you in search engine results, not the traditional one. Knowing your competition is also a good sign for where to invest.
I am guessing and I hope you have a website. If you don’t have then make one quickly even if it’s not perfect. It still needs to be neat & clean, because your website is the vitrine of your business. If you don’t know how to optimize a website, then hire an SEO company / Digital Marketing Company to make your website perfect.
Find out two to three most relevant competitors based on your niche business. Relevancy in terms of high web traffic from high relevant keywords you wanted to target. If you operate in multiple niches, you may even have distinct lists of competitors for each service you offer with little-to-no overlap between them.
After sorting out the best competitor, analyse the whole site. And find an opportunity where you can lead ahead of your competitor. You can also dig into competitor backlinks profile so you have an idea from where your competitors are getting backlinks and doing well.
So we do over here the first steps towards a successful SEO campaign. Now you can plan an SEO campaign, but if you don’t have an experience, then you contact us for the same.
Here is the SEO campaign checklist that helps you while Planning SEO campaign
SEO Campaign Checklist
- Analyse website setup
- Performe SEO audit
- Set up campaign goals
- Keyword research & find out blog idea
- Work on ON-Page SEO
- Optimize Content & publish it
- Build Backlinks (Internally & Externally)
- Track the results/performance
Bonus Tips on Optimizing the Blog
A few tips for an existing site-content:
- Understand how one topic is related to others, thus helping in better interlinking pages
- Optimize the content for the target audience OR you can optimize the content for a local audience (depends upon the content)
- Optimize content by assigning proper body tag
- Updating old content is also an excellent option to boost web traffic.
A few tips to Publish Great Content:
- Search for Relevant keyword or LSI keywords on which you will write a blog
- Optimize those keywords into your blog
- Do not change the content structure, style and tone of voice, stick to one format
- Add image, infographic, static data and examples to a better understanding
- Publish blog and build backlinks
