Now onward you can’t ignore User Experience Signals in SEO
In today’s marketplace, good UX isn’t an option. It’s a necessity. it is increasingly important as an SEO & generating leads.
User experience is all about satisfying the users’ needs and making them happy. So is SEO – satisfying the search intent is what gets your pages to rank high in the SERP.
Search Intent is the reason why someone search on google/bing.
Are you wanting to stay ahead of your competitors on Search Engine Result Page (SERP)? Then you have to take care of user’s experience.
You can’t ignore it now if you want to rank high most of the time whenever your target audience is looking for what you are serving.
Because user engagement metrics clearly say that your site visitors are really engaging with you or not. That means you are spoiling your resources and efforts.
So keep reading till the end, you get a clear understanding about user experience signals & how they affect you SEO performance. In addition, you also get to know strategy to improve SEO performance.
First of all let’s know why is it so important.
On 10 November 2020 Google Announced That:
Today we’re announcing that the page experience signals in ranking will roll out in May 2021.
So What Things Comes Under Page Experience Signals:
Core Web Vitals (LCP, FID, CLS)
*LCP= Largest Contenful Paint, *FID= First Input Delay, *Cumulative Layout Shift
Webpages load time (page speed) play a crucial role when it comes user experience signals. LCP, FID and CLS are the metrics which focusing on the aspects of loading, interactivity, and visual stability respectively.
Mobile Friendly
Is your website mobile friendly? You can test with google’s mobile friendly test tool.
Safe Browsing
Secure Your Site With HTTPS
No Intrusive Interstitials
When a site’s content is not easily accessible to users, it will not aid you in rank high on google.
Strategies for Improving UX and SEO
- Improve Bounce Rate
There are many reasons when bounce rate is high for your site. But most common reason is poor web design, confusing UX design, slow page load time and confusing site structure.
So you need to find out opportunity on your webpage and improve bounce rate as much as you can. (Decrease Bounce Rate)
- Increase Page Dwell Time
Dwell time defines as the amount of the time users spent on certain page after they’ve clicked a link on a SERP page.
When you optimize a right keyword (Consider Keyword Intent as well) to the right page, you can increase dwell time.
- Decrease Page Load Time (PageSpeed)
Page load time is the time it takes to download and display the entire content of a web page in the browser window.
For page load time you can use tools like google’s page speed insight, GTmetrix or Pingdom website speed test.
You get in-depth details of your page speed report and where you can improve to decrease page speed.
- User Friendly URL Structure
When you optimize URL for SEO, make sure it is user friendly. It should tell users about where they are on your website.
For Example:
- https:// example.com/en-ca/product/2020/books/9780771057717-item.html?
- https:// example.com/books/the-secret
Can you guess what the first URL is about? You can’t say right! Well, that’s the difference between a user friendly URL and others.
Conclusion
If you find that site’s visitors are not engaging with you, even if your content is certainly great. Then you must audit the site and find out what is causing the issue.
If you can’t find by yourself you can hire us we will take care of it for you. We have an experience SEO Team & UI/UX designer. We are a complete digital marketing agency with having 7+ years of experience.
